WhatsApp could soon be a platform for transferring money as well as messages. On Monday, WhatsApp began rolling out payments in Brazil, the first country in what is expected to be a wider roll-out of the feature.
WhatsApp payments run using Facebook Pay, the company’s existing platform for sending money online. Facebook Pay lets users of the social media apps save their credit or debit card information, encrypting the information to use for in-app transactions, such as transferring money to a friend or donating to a non-profit.
Facebook Pay is already live on Facebook and Facebook Messenger in the U.S., but the rollout in Brazil is the first time the feature has spread to the encrypted messaging platform WhatsApp. Users can transfer payments, as well as request a payment. Along with transferring money to friends inside WhatsApp, the feature also allows small businesses to conduct sales within the app.